TL;DR

TABC prohibits visible price signs, free drinks, and two‑for‑one specials. To stay compliant, use age‑gated social media, limit supplier promotions, and consult a business attorney before launching campaigns.

Digital Marketing & TABC Compliance: Advertising Alcohol in Austin and Beyond

Digital marketing is essential for bars and breweries, but advertising alcohol comes with strict rules. TABC prohibits price signs visible from the street, free drinks and two‑for‑one specials. Suppliers may provide promotional items valued at no more than $101 per brand, per retailer, per year.

Social media promotions must age‑gate content, avoid encouraging binge drinking, and monitor influencer partnerships. Email campaigns must verify recipients’ age and comply with privacy laws.

When advertising events ensure they comply with TABC permits and avoid tying alcohol to raffles or gambling. Develop an internal approval process with legal review and a compliance checklist.

Follow TABC rules on promotions and advertising to avoid fines and suspensions. Use age‑gated social media, respect limits on branded gifts, and monitor influencer content. Implement a structured approval process and consult legal counsel to keep your marketing creative and compliant.